When Apple first announced the Apple Watch Pride Edition bands back in June of last year, the new bands were for employees. There was a time when customers could purchase these same Pride Edition bands from a company called Clockwork Synergy. Now, after making the bands available for a little over a year, Apple has stopped selling the Apple Watch Pride Edition bands. It appears as though the new Watch 3 series has made it impossible to continue selling these special edition watch bands (considering that the first and second-gen. watches will probably see sales declines due to the new wearable announcement).
The Apple Watch Pride Edition bands featured rainbow colors, with the rainbow being the symbol of LGBT pride for the political community. Clockwork Synergy’s bands came in 38mm and 42mm sizes, which are likely too large for most user wrists, though Apple could always make new Pride bands for the Watch 3 series. Apple, in all likelihood, wants to see users buy its own proprietary watch bands in the same way that it’s made its own AirPower wireless charging pad that lets you charge multiple devices at once (but won’t release it until next year). The company has designed its iPad Pro to feature its own stylus (called the Apple Pencil) that one must charge daily to write on the iPad canvas. Apple is no stranger to charging users for its own unique offerings, all the while preventing them from using the offerings of others. It’s a good way to make money, though it’s not necessarily user-friendly. User-friendliness has its own profit, too.
With that said, Apple’s stance on LGBT pride and marriage equality hasn’t changed, and Watch 3 Series buyers are bound to see these colorful bands return. Would you like to see new Pride bands for the new Watch 3 Series return in the future? Did you purchase a Pride band months ago? Would you like to see the Pride bands released for more than just employees? Let us know your thoughts in the comments.