Starting August 7, Apple Watch will be available on Best Buy. So, Best Buy will be the first retailer to offer the watch other than Apple stores.
At first, the watch will be available in about 100 Best Buy stores as well as the online store. The watch will land in more stores just before holidays.
Not all the models, however, will be sold at Best Buy. Only 16 models of the watch and 50+ accessories (bands, screen shields, stands, chargers etc.) will be offered. You can already get several Apple Watch accessories from Best Buy.
Senior category officer Jason Bonfig believes Best buy customers want the watch:
We are excited to bring the Apple Watch to more consumers, especially with the holidays coming up.
It’s believed that more than 4 million Apple Watch units were shipped in the second quarter of the year, though some people don’t agree with this number. So far, the demand has been greater than supply, but now, Best Buy tie-up shows that Apple is now able to meet the demand and is turning to more channels.