If you know the history of smartwatches, you’ll know that Casio launched their first digital watch back in 1974. That’s the first almost-smart watch to hit the consumer market. The Japanese company has announced that they’re working on their first modern, connected smartwatch that will launch next year. The price is expected to be around $400, but that’s not carved in stone yet.
Here’s a quick history of Casio’s three-decade innovation spree:
- 1980s – Introduced watches featuring calculator dictionary, heart-rate monitor and BP detector
- 1990s – Launched wristwatches that had TV remote and were considered portable video game devices
- 2000s – Manufactured timepieces with built-in camera, music player, and a payment function
Rather interestingly, these are pretty much the same features as we see in the present day smartwatches. Though the company has been creating smart wrist wear for nearly forty years, this will be the first connected Casio smartwatch.
Only time will tell how the watch fares after it lands on consumers’ wrist, but Casio president Kazuhiro Kashio expressed his upbeat thoughts while talking to Wall Street Journal:
Apple Watch and other smartwatches aren’t made by watch makers. We want to make something that has the complete fit and feel of a watch, and is unique to Casio.
Kashio, however, didn’t say anything particular about the feature, all he said it will be a device that “won’t break easily, is simple to put on and feels good to wear“. Also, there are reports that it’s aimed at men interested in outdoor leisure and sports.
The announcement came soon after one of the four founding brothers stepped down after being president for nearly 27 years, and his son took over. The watch will be available for purchase starting March 2016, hopefully the transfer of power to the newer, younger generation will result in innovative, modern products.